A conference entitled Library marketing, or scenes of library publicity was held in Szeged on September 28, 2017. Péter Tóth, staff member of National Széchényi Library also held a presentation at the conference.
[1]On September 28, 2017 a regional conference entitled Library marketing, or scenes of library publicity was held in Szeged-based Károly Somogyi Municipal and County Library. Péter Tóth, staff member of the Department of Web Content Coordination, National Széchényi Library was also invited to deliver a presentation at the conference. Our colleague reported on NSZL’s web presence, its participation in social media, and on various related tasks and constant challenges.
Slideshow [2] (in Hungarian)
The conference focused on three main areas: marketing tools related to public institutions and the PR activities of libraries; relationship of libraries and social media; and the outward appearance and publicity of libraries illustrated by real-life examples.
Videos of the presentations can be downloaded from the Facebook page of the Library [3].